Everything is designed. Few things are designed well. -Brian Reed
People ignore design that ignores people. -Frank Chimero
Good design is obvious. Great design is transparent. -Joe Sparano
Design is where science and art break even. -Robin Mathew
Good design goes to heaven; bad design goes everywhere. -Mieke Gerritzen
Design is the conscious effort to impose a meaningful order. -Victor Papanek
Design is not the narrow application of formal skills, it is a way of thinking. -Chris Pullman
After numerous frustrating experiences on classified ad sites (Craigslist, Backpage, etc.), I created a service to help people build cleaner, more detailed listings.
Modeled after fence planks the “P” and “W” shapes reinforce the name’s play on words and represent the service through a sense of organization and simplicity. Colors needed to complement/coordinate, but were otherwise selected arbitrarily.