After numerous frustrating experiences on classified ad sites (Craigslist, Backpage, etc.), I decided to take matters into my own hands and create a service to help people build cleaner, more detailed listings. Simplicity in every respect was a key tenet. The service consists of 3 steps: select a product category, fill in the product information form and select pictures to upload, then copy the resulting HTML code to a listing page.
Colors and design were chosen to minimize distraction, convey a sense of ease and simplicity.