Everything is designed. Few things are designed well. -Brian Reed
People ignore design that ignores people. -Frank Chimero
Good design is obvious. Great design is transparent. -Joe Sparano
Design is where science and art break even. -Robin Mathew
Good design goes to heaven; bad design goes everywhere. -Mieke Gerritzen
Design is the conscious effort to impose a meaningful order. -Victor Papanek
Design is not the narrow application of formal skills, it is a way of thinking. -Chris Pullman
The mark was created for a service that represents both colleges and alumni alike. You can find more detail here once the service has launched!
Colors were chosen as symbols of power and wealth, while the overall design was modeled on the marks of existing institutions.