beyondesign

Everything is designed. Few things are designed well. -Brian Reed

People ignore design that ignores people. -Frank Chimero

Good design is obvious. Great design is transparent. -Joe Sparano

Design is where science and art break even. -Robin Mathew

Good design goes to heaven; bad design goes everywhere. -Mieke Gerritzen

Design is the conscious effort to impose a meaningful order. -Victor Papanek

Design is not the narrow application of formal skills, it is a way of thinking. -Chris Pullman

Ma's Western Art logo by beyondesignshadow

Ma’s Western Art

How does one artist capture the essence of another artist’s work in the space of a logo? It’s tricky and hardly ever easy, but can be a little less daunting when there’s a strong subject matter focus, as was the case with Ma’s Western Art. Finely crafted and realistic depictions of life in the country were the primary focus, so something simple with an air of authenticity was in order.

The color palette, containing shape, and headline type face reinforce the sense of Americana that tied the artist’s work together.