How does one artist capture the essence of another artist’s work in the space of a logo? It’s tricky and hardly ever easy, but can be a little less daunting when there’s a strong subject matter focus, as was the case with Ma’s Western Art. Finely crafted and realistic depictions of life in the country were the primary focus, so something simple with an air of authenticity was in order.
The color palette, containing shape, and headline type face reinforce the sense of Americana that tied the artist’s work together.