Everything is designed. Few things are designed well. -Brian Reed

People ignore design that ignores people. -Frank Chimero

Good design is obvious. Great design is transparent. -Joe Sparano

Design is where science and art break even. -Robin Mathew

Good design goes to heaven; bad design goes everywhere. -Mieke Gerritzen

Design is the conscious effort to impose a meaningful order. -Victor Papanek

Design is not the narrow application of formal skills, it is a way of thinking. -Chris Pullman


Blue Ficus

Every so often, there’s a trend that’s worth following and that attempts to do some good. This site/store was created to provide environmentally conscious shoppers with an alternative to wading through Amazon’s offerings.

Colors and textures were chosen to convey eco-friendliness, cleanliness, and a subtle reminder to recycle.