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Beer || beyondesign


Everything is designed. Few things are designed well. -Brian Reed

People ignore design that ignores people. -Frank Chimero

Good design is obvious. Great design is transparent. -Joe Sparano

Design is where science and art break even. -Robin Mathew

Good design goes to heaven; bad design goes everywhere. -Mieke Gerritzen

Design is the conscious effort to impose a meaningful order. -Victor Papanek

Design is not the narrow application of formal skills, it is a way of thinking. -Chris Pullman

BEER logo by beyondesignshadow


Less a business than an idea, Beer was the codeword a group of creative types used to signal when it was time to discuss or work on freelance projects. Once the idea was well established, it grew to the point of needing an identity. Because it required working during free time, simplicity was key as was conveying a sense of beer’s effect on one’s mental state, namely enhanced creativity!

Color is a beer-like gold, and the type a mix of fonts representing creativity and, of course, inevitable inebriation.