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Everything is designed. Few things are designed well. -Brian Reed

People ignore design that ignores people. -Frank Chimero

Good design is obvious. Great design is transparent. -Joe Sparano

Design is where science and art break even. -Robin Mathew

Good design goes to heaven; bad design goes everywhere. -Mieke Gerritzen

Design is the conscious effort to impose a meaningful order. -Victor Papanek

Design is not the narrow application of formal skills, it is a way of thinking. -Chris Pullman

sell-on-mls site design - beyondesign


Greetings, traveler of the interwebs! I’m your host, Gabe, and I’d like to welcome you my showcase site. You’ll find information about me, samples of my work as a Web/UX Designer, Front-End Developer, and Process Automation Expert, along with various ways to get in touch should you desire my services.

Check out my portfolio

Professional Summary

According to LinkedIn, I’ve been employed with women’s apparel retailer Coldwater Creek for 13 years and 7 months. I started with the company as Production Designer preparing imagery for a new product line to launch a short time later. Duties included color correction, pathing/masking, general retouching, and web prep. Post launch, I found myself in a design position specializing in affiliate and online advertising creative. Banner ads, HTML emails, intranet sites, mini sites, landing pages, pop-overs, pop-unders…just to name a few of the numerous types of creative assets our team of three produced. Eventually the demand for affiliate creative slowed and my skills were put to use developing promotional emails, and site updates. It wasn’t long before I, along with the rest of the team, became a well-oiled promotion building machine. It was something to behold!

In 2005 I decided it was time for a change of scenery and accepted a position with the catalog production team as a Production Designer. People told me I was crazy for “taking a step backward,” but I saw it as a learning opportunity and a way understand one of the more influential departments in the company. For the next year, my duties consisted of building and maintaining catalog spreads, coordinating design and copy assets, and tracking image production requests. The move proved worthwhile as I began to understand the various workflows that affected more upstream creative including web. But the urge to move on struck once again.

2006 brought a number of changes, not the least of which was a move back to the web department where I spent the next 6 years honing my design skills on the various creative we produced. The number of things our team affected had grown over that period and we were no longer just building emails and site updates. Glorious variety!

Finally, in late 2012 I was encouraged to apply for a position as UX Designer. I took the leap and it paid off. In early 2013 I started my new position and have for the last year been learning and practicing the ways of UX.

For more info

Check out my resume